Which Sales Promotion Technique Is Long-Term in Nature

question 57

Multiple Choice

Which sales promotion technique is long-term in nature?

• A) sampling
• B) loyalty programs
• C) rebates
• D) coupons
• E) premiums

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Definitions:

Formalized Rules

Explicitly stated regulations or guidelines designed to structure certain behaviors or operations within an organization.

Centralized Authority

A management structure where decision-making and direction come from a single point or very few points within the organization.

Divisional

Pertaining to a type of organizational structure where operations are segmented based on products, services, markets, or geographies, each with its own management.

Organizational Structure

Describes the way in which a company arranges its lines of authority, communications, rights, and duties.