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Premiums can be offered to consumers as a mail-in. In other words, consumers send in a proof of purchase and the item is returned by mail.
Multiple R
A statistic that represents the correlation between observed and predicted values of a dependent variable in a regression analysis, indicating model fit.
R Square
The ratio of the variance in the outcome variable that can be attributed to the influence of predictor variables in a regression analysis.
Dependent Variables
Variables in an experiment or model that are affected by changes in the independent variables, typically outcomes or results being measured.
Categorical Variable
A variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual or other entity to a particular group or nominal category.
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