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Green Frog is an environmentally friendly firm in the cosmetics industry. If Green Frog were considering expanding beyond the cosmetics industry into pharmaceuticals in order to gain competitive advantages by operating in multiple markets and industries, this would be an example of which type of strategy?
Primary Data
Data collected first-hand for a specific research purpose, directly from the source, to answer a particular question or problem.
Primary Data
Data that is collected firsthand for a specific research purpose, through methods like surveys or experiments.
External Data
Information sourced from outside the organization, used for analysis, benchmarking, or decision-making processes.
Mass Customization
A production technique that allows for personalization or tailoring of products to individual customers' preferences while maintaining the efficiency of mass production.
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