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________ in the RBV Are Defined as the Tangible and Intangible

question 87

Multiple Choice

________ in the RBV are defined as the tangible and intangible assets that a firm controls that it can use to conceive and implement its strategies.


Definitions:

Acceptance Signals

Signs that your buyer is favorably inclined toward you and your presentation.

Favorably Inclined

Having a positive attitude or disposition towards something or someone.

Intimate Space

A spatial zone up to two feet, about an arm’s length, from a person’s body that is reserved for close friends and loved ones.

Endearing

Having qualities that make someone or something lovable or attract positive feelings.

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