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Resources and Capabilities, Such as Interpersonal Relations Among Managers and a Firm's

question 66

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Resources and capabilities, such as interpersonal relations among managers and a firm's culture, that may be costly to imitate because they are beyond the ability of firms to systematically manage and influence are referred to as


Definitions:

Promote Products

Marketing actions taken to increase awareness and sales of a product or service.

Distributor's Salespeople

Personnel employed by a distributor who are responsible for promoting and selling the distributor's products to retailers or end customers.

Garment Machinery

Equipment and tools used in the production and manufacturing of clothing.

Customer Relationship Process

The sequence of actions taken by a company to develop and maintain positive relationships with its customers.

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