Sematech Is a Producer of Computer Chips

question 68

Multiple Choice

Sematech is a producer of computer chips. To gain an advantage over other computer chip makers, Sematech focuses on reducing its costs below all of its competitors and has aligned its value chain accordingly. Recently, several of Sematech's competitors have begun to reduce the company's competitive advantage. In response to this threat, Sematech has decided to add production capacity in an effort to lower costs.
-Sematech is pursuing which strategy?

• A) cost-leadership business strategy
• B) product-differentiation business strategy
• C) cost-leadership corporate strategy
• D) product-differentiation corporate strategy

Understand the concept of altruism and the psychological theories that explain prosocial behavior.

Recognize and describe the impact of prejudice, discrimination, and stereotyping on individuals and society.

Identify the theories related to the causes and consequences of prejudice and racism.

Explain the factors that contribute to aggression and how it can be mitigated.

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Definitions:

Individual Branding

A marketing strategy whereby different products are given different brand names, allowing each to be positioned and marketed distinctively.

Brand Names

names given to products or services by companies to distinguish them from similar offerings, often associated with a specific quality or image.

Market Segment

A market segment is a group of individuals or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

Product Development

The complete process of bringing a new product or service to market, from the initial idea through design, creation, and finally, introduction to consumers.