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The most obvious way that firms can try to differentiate their products is by
Environmental Risks
Potential threats and uncertainties to the environment resulting from human activities or natural processes that may cause harm to living organisms and ecosystems.
Consumer Perceptions
Consumer perceptions are the attitudes, beliefs, and impressions that consumers have towards a product, brand, or service, influencing their purchasing decisions.
Relationship and Image Costs
Relationship and Image Costs entail the expenses associated with building and maintaining relationships with stakeholders and the cost of developing and preserving a company's public image.
Conventional Environmental Costs
Traditional costs associated with environmental management, including prevention, detection, and remediation of environmental damage.
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