The Ability of Companies That Produce Complex Software Packages to Tailor

question 60

Multiple Choice

The ability of companies that produce complex software packages to tailor these packages to the specific needs of their customers is an example of product differentiation through

• A) complexity.
• B) consumer marketing.
• C) product customization.
• D) timing.

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Definitions:

Telemarketers

Individuals who make sales or marketing calls, typically unsolicited, to potential customers over the phone.

Consumer Psychology

Branch of psychology that studies the habits of consumers in the marketplace.

Organizational

Pertaining to the structure or arrangement of parts within a system, often referring to entities like businesses or institutions and how they are managed.

Door-In-The-Face Technique

A persuasion strategy whereby a large, likely-to-be-rejected request is made first with the goal of making a smaller request seem more reasonable by comparison.