According to Coach's Website, the Company Has Built a Distinctive

question 39

Multiple Choice

According to Coach's website, the company has built a distinctive style and prestigious image over the past 40 years to develop a reputation as "America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves and fine jewelry." Coach employs a multi-channel distribution channel to reach its customers, including company-owned stores and boutiques in the stores of prominent specialty retailers both within the United States and abroad, and the company operates an online store. Consumers who purchase coach products are generally willing to pay the premium price due to the superior quality of Coach's products as well as the perceived prestige of owning a Coach product. Coach stresses these features in its advertising campaigns and regularly allows movies and television shows to favorably feature Coach products in appropriate scenes. Over the last five years. Coach has partnered with automobile manufacturers such as Lexus to produce automobiles with Coach interiors. In an effort to expand its international reach, Coach intends to increase its international distribution and is expanding into Japan through Coach Japan, Inc., a joint venture with a local company that will allow Coach to control international distribution and to maintain a consistent brand strategy domestically and abroad.
-Which of the following bases of Coach's competitive advantage is likely to be the easiest to duplicate?

• A) product features
• B) consumer marketing
• C) location
• D) reputation

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Definitions:

Victory Gardens

Homegrown gardens that were promoted during World Wars I and II in the United States to support the war effort by increasing food production.

War Effort

The collective endeavors of a nation or group to mobilize and dedicate resources towards the successful conduct of a war.

War Bonds

Government-issued bonds sold during times of war to raise money for military operations and support the national economy.

Eleanor Lambert

A prominent figure in the American fashion industry, credited with founding New York Fashion Week and promoting American designers internationally.