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According to Coach's Website, the Company Has Built a Distinctive

question 86

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According to Coach's website, the company has built a distinctive style and prestigious image over the past 40 years to develop a reputation as "America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves and fine jewelry." Coach employs a multi-channel distribution channel to reach its customers, including company-owned stores and boutiques in the stores of prominent specialty retailers both within the United States and abroad, and the company operates an online store. Consumers who purchase coach products are generally willing to pay the premium price due to the superior quality of Coach's products as well as the perceived prestige of owning a Coach product. Coach stresses these features in its advertising campaigns and regularly allows movies and television shows to favorably feature Coach products in appropriate scenes. Over the last five years. Coach has partnered with automobile manufacturers such as Lexus to produce automobiles with Coach interiors. In an effort to expand its international reach, Coach intends to increase its international distribution and is expanding into Japan through Coach Japan, Inc., a joint venture with a local company that will allow Coach to control international distribution and to maintain a consistent brand strategy domestically and abroad.
-Coach's agreement with Lexus to produce automobiles with Coach leather interior is an example of

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Definitions:

Local Anesthetic

A medication used to numb a specific area of the body, preventing pain without affecting consciousness.

Constrict Blood Vessels

The process of narrowing the diameter of blood vessels, which can increase blood pressure and reduce blood flow to certain areas of the body.

Hemophilia

A genetic disorder that impairs the body's ability to make blood clots, leading to excessive bleeding from even minor injuries.

Clotting Factors

Proteins in the blood that control bleeding by forming clots.