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Identify which bases of product differentiation are likely to be almost always easy to duplicate, which can sometimes be costly to duplicate and which are usually costly to duplicate and discuss under what conditions a base of differentiation is likely to be costly to imitate and can be a source of sustained competitive advantage.
Event
An event or incident, particularly one that is significant.
Law Of Effect
A principle in psychology stating that behaviors followed by positive outcomes tend to be repeated, while those followed by negative outcomes are less likely to be repeated.
Reward
A benefit or recognition given for performing a particular action or behavior.
Response
A reaction or action taken by an organism or system as a result of a specific stimulus.
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