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Product differentiation effectively reduces rivalry to zero.
Open Ended Questions
Questions framed in a way that requires more than a simple yes or no response, encouraging a detailed and informative answer.
Close Ended Questions
Questions structured to elicit a simple, straightforward response, such as 'yes' or 'no', facilitating specific information gathering.
Benefit Statements
A communication tool used in sales and marketing that clearly outlines the advantages or positive outcomes a customer can expect from using a product or service.
Demonstration Techniques
Methods employed to show the features, benefits, and use cases of a product or service in order to persuade or inform an audience.
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