Examlex
Product differentiation is ultimately an expression of the ________ of individuals and groups within firms and is limited only by the ________ that exist, or that can be created, in a particular industry.
Market Expansion
Strategies used by businesses to sell their existing products or services to new geographical areas or markets to increase their customer base.
Perceived Value
The customer's evaluation of the benefits and costs of one product when compared with others, influencing their purchasing decisions.
Perceived Benefits
The recognized and valued positive outcomes that consumers believe they will receive from a product or service.
Perceived Costs
The costs that consumers believe they incur when making a purchase, which includes monetary, time, and psychological factors.
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