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According to Coach's website, the company has built a distinctive style and prestigious image over the past 40 years to develop a reputation as "America's preeminent designer, producer, and marketer of fine accessories and gifts for women and men including handbags, business cases, luggage and travel accessories, wallets, outerwear, eyewear, gloves, scarves and fine jewelry." Coach employs a multi-channel distribution channel to reach its customers, including company-owned stores and boutiques in the stores of prominent specialty retailers both within the United States and abroad, and the company operates an online store. Consumers who purchase coach products are generally willing to pay the premium price due to the superior quality of Coach's products as well as the perceived prestige of owning a Coach product. Coach stresses these features in its advertising campaigns and regularly allows movies and television shows to favorably feature Coach products in appropriate scenes. Over the last five years. Coach has partnered with automobile manufacturers such as Lexus to produce automobiles with Coach interiors. In an effort to expand its international reach, Coach intends to increase its international distribution and is expanding into Japan through Coach Japan, Inc., a joint venture with a local company that will allow Coach to control international distribution and to maintain a consistent brand strategy domestically and abroad.
-Coach's agreement with Lexus to produce automobiles with Coach leather interior is an example of
People With Disabilities
Individuals who have physical, mental, intellectual, or sensory impairments which, when interacting with various barriers, may hinder their full and effective participation in society on an equal basis with others.
Language
A system of communication used by a particular country or community, consisting of written, spoken, or signed words and the rules that combine them.
Sexist Generic Pronouns
The use of pronouns in language that assume or prefer one gender over another, often leading to gender bias.
Plural Nouns
Words used to indicate that there is more than one person, place, thing, or idea.
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