TerraLoc Competes in the Market for Global Positioning Devices and Services

question 16

Multiple Choice

TerraLoc competes in the market for global positioning devices and services. The company manufactures its own GPS units, which are smaller than those of any other competitor and include a proprietary battery that lasts 200% longer than any other competitor's battery and that TerraLoc manufacturers on-site. TerraLoc also has developed proprietary software that is much faster and more precise than that of any competitor. When developing the proprietary battery, TerraLoc decided to manufacturer the battery in-house to reduce the possibility that the company it outsourced the battery manufacturing to might reverse engineer the battery and sell a similar product to competitors. This possibility was especially troubling given that the company expected a significant increase in demand due to the improved battery life. Additionally, TerraLoc sells its products and services through its own direct sales force to ensure that its representatives highlight the longer battery life of TerraLoc's units.
-TerraLoc is most likely to use the ________ organizational structure.

• A) matrix
• B) product-based multidivisional
• C) functional
• D) geography-based multidivisional

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Definitions:

Poverty Rate

The percentage of the population living below the national poverty line, often defined as the share of people with income less than a specific threshold indicating minimal living conditions.

Absolute Scale

A scale of measurement without any zero point or arbitrary reference point, used in fields like temperature measurement with the Kelvin scale.

Life Cycle Hypothesis

An economic theory suggesting that individuals plan their consumption and savings behavior over their lifetime, aiming for a stable level of consumption.

Permanent Income Hypothesis

The theory that an individual's consumption patterns are based on their long-term income expectations rather than their current income.