TerraLoc Competes in the Market for Global Positioning Devices and Services

question 71

Multiple Choice

TerraLoc competes in the market for global positioning devices and services. The company manufactures its own GPS units, which are smaller than those of any other competitor and include a proprietary battery that lasts 200% longer than any other competitor's battery and that TerraLoc manufacturers on-site. TerraLoc also has developed proprietary software that is much faster and more precise than that of any competitor. When developing the proprietary battery, TerraLoc decided to manufacturer the battery in-house to reduce the possibility that the company it outsourced the battery manufacturing to might reverse engineer the battery and sell a similar product to competitors. This possibility was especially troubling given that the company expected a significant increase in demand due to the improved battery life. Additionally, TerraLoc sells its products and services through its own direct sales force to ensure that its representatives highlight the longer battery life of TerraLoc's units.
-If TerraLoc wanted to expand into selling its GPS units through company-owned retail stores, this would be an example of ________

• A) forward vertical integration.
• B) backward vertical integration.
• C) opportunism.
• D) a joint venture.

Identify negative work behaviors and their implications on the workplace environment.

Understand the principles and applications of 360-degree feedback in improving organizational performance.

Recognize different leadership styles and their impact on organizational culture and employee productivity.

Understand the role and techniques of personnel psychologists in enhancing organizational effectiveness.

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Definitions:

Alternate Forms Reliability

The extent to which two versions of a test are consistent in their measurements across the same group of individuals.

Test-Retest Reliability

The consistency of an individual's score on the same test administered at two different times.

Validity

The extent to which a test, tool, or method accurately measures what it is intended to measure.

Parallel Forms Reliability

A measure of reliability used to assess the consistency of the results of two tests constructed in the same way from the same content domain.