A Common Way of Thinking About Strategy Across Different Businesses

question 15

Multiple Choice

A common way of thinking about strategy across different businesses within a firm is known as the firm's

• A) core competency.
• B) competitive advantage.
• C) economy of scope.
• D) dominant logic.

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Definitions:

Creative Selling

An approach to sales that involves using innovative and imaginative methods to convince potential customers to purchase a product or service.

Order-Getter

A salesperson responsible for actively seeking out, engaging with, and securing customers rather than waiting for them to initiate contact or make a purchase.

Love To Sell

A passion or deep enjoyment found in the act of selling, often characterized by a fervent desire to meet customer needs and achieve sales targets.