Examlex
In principle, only the CEO and the president report to the board of directors while other senior managers report only to the CEO.
Customer Experience
The overall perception and satisfaction of a customer resulting from the cumulative interactions with a brand, product, or service.
Prospective Buyers
Potential customers who have expressed interest in a product or service and may potentially make a purchase in the future.
Positive Buying Experience
A customer's satisfactory and rewarding interaction with a business, product, or service, encompassing ease of purchase, quality of service, and overall fulfillment of customer needs.
Marketing Concept
A business philosophy focusing on identifying and meeting the needs and wants of consumers as the key to a company's success and competitiveness.
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