While It Is Often the Case That There Will Be

question 78

Multiple Choice

While it is often the case that there will be important information asymmetries between firms in an alliance, these asymmetries are likely to be ________ when alliances partners come from different countries.

• A) much less
• B) about the same as
• C) much greater
• D) marginally greater

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Definitions:

Cognitive Dissonance

The uneasy psychological state of having two or more opposing beliefs, ideas, or values concurrently.

Festinger and Carlsmith

Researchers known for their 1959 cognitive dissonance experiment which demonstrated how individuals seek consistency among their cognitions.

Counterattitudinal Behaviour

Actions that contradict one's own beliefs or attitudes, often used in experiments to explore cognitive dissonance.

Vignette

A short impressionistic scene that focuses on one moment or character and gives a trenchant impression about that character, an idea, setting, or object.