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FunText Is a Company That Owns an App Used for Text

question 98

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FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension to its existing customers without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?


Definitions:

Research Efforts

Systematic investigations with the aim of establishing facts and reaching new conclusions.

Technological Determinism

The theory that technology is the principal factor driving societal changes and shaping human history.

Research Scientists

Professionals engaged in systematic investigation and study in various fields of science to acquire new knowledge and understanding.

Thomas Edison

An American inventor and entrepreneur known for his development of the electric light bulb, phonograph, and motion picture camera, among many other innovations.

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