Locking in Customers by Making It Difficult or Expensive for Customers

question 11

Multiple Choice

Locking in customers by making it difficult or expensive for customers to move to another product is called establishing high ________.

• A) entry barriers
• B) switching costs
• C) product standards
• D) brand value
• E) technological dependency

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Definitions:

Technology Company

A business entity focused on the development, production, and marketing of technology products or services, including software, hardware, and digital platforms.

American Foreign Policy

The strategies and decisions through which the United States interacts with other nations, aimed at achieving goals related to national security, economic interests, and ideological dissemination.

George W. Bush

The 43rd President of the United States who served from 2001 to 2009, known for his responses to the 9/11 terrorist attacks and leading the country during the Iraq and Afghanistan wars.

Taliban

An Islamic fundamentalist political movement and military organization in Afghanistan, known for its strict interpretation of Sharia law.