FunText Is a Company That Owns an App Used for Text

question 98

Multiple Choice

FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension to its existing customers without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?

• A) creation of a new service
• B) product differentiation
• C) locking in customers
• D) locking in suppliers
• E) enhancing existing products

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Definitions:

Color

A property of light as seen by people, primarily red, green, or blue, and perceived through sight.

Nonverbal Cues

Refers to communication without words, such as gestures, facial expressions, and body language, that convey messages or emotions.

Individual Gestures

Movements or signals made by a person, often with the hands or head, to convey an idea, feeling, or instruction.

Interpersonal Communication

The process of exchanging information, ideas, and feelings between two or more people through verbal or non-verbal methods.