Which of the Following Is True of Online Ad Revenue

question 71

Multiple Choice

Which of the following is True of online ad revenue?

• A) Mobile ad clicks are less effective, on average, than PC clicks.
• B) Advertisers can find out who responds to ads but not how strongly.
• C) One of the principal means of attracting viewers is to provide low-cost content.
• D) Most ads on social media generate revenue only when customers click on them.
• E) Desktop ads generate more revenue than mobile ads.

---

Definitions:

Net Sales

The amount of sales revenue remaining after deducting returns, allowances for damaged or missing goods, and discounts.

Gross Profit

The difference between net sales and the cost of goods sold, indicating the profit made before deducting expenses like salaries and rent.

Payroll Tax Expense

The cost to employers that includes the total of the employer’s FICA OASDI, FICA Medicare, FUTA, and SUTA taxes.

Salaries Expense

An expense account recording the total amount paid to employees for services rendered during a specific period.