________ Measures the Frequency That Someone Who Clicks on an Ad

question 22

Multiple Choice

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

• A) Pay-per-click
• B) Conversion rate
• C) Folksonomy
• D) Enterprise 2.0
• E) Click rate

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Definitions:

Classification

The process of organizing or grouping items into categories based on shared characteristics or criteria.

Prototype

A mental image or best example that incorporates all the features we associate with a category, used in cognitive psychology to explain how people categorize objects and information.

Exemplar

A typical or standard example of a particular concept, phenomenon, or category.

Routine Event

Activities or occurrences that are regular and predictable in one's daily life.