RFM Analysis Is Used to Analyze and Rank Customers According

question 72

Multiple Choice

RFM analysis is used to analyze and rank customers according to their ________.

• A) purchasing patterns
• B) propensity to respond to marketing stimulus
• C) socioeconomic status
• D) motivation and needs
• E) receptivity to promotions

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Definitions:

Cognitive-Behavioral Therapies

A group of psychotherapeutic approaches that treat problems by modifying dysfunctional emotions, behaviors, and thoughts.

Schizophrenia

A severe mental disorder characterized by delusions, hallucinations, disorganized speech, and impaired cognitive function.

Electroconvulsive Therapy (ECT)

Form of biomedical therapy to treat severe depression in which electrodes are placed on either one or both sides of a person’s head and an electric current is passed through the electrodes that is strong enough to cause a seizure or convulsion.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasy and delusion, and a sense of mental fragmentation.