Examlex
When will sophisticated clients do their own legal research?
Diversified Market
Two or more customer segments with different needs and problems that bear no relationship to each other.
Customer Segments
Distinct groups of people who share similar needs or characteristics targeted by a business's products or services.
Segmented Market
A market divided into groups according to customers’ different needs and problems.
Mass Market
Refers to the large, general group of consumers that products are aimed at, not tailored to specific niches.
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