Why Should a Code of Business Conduct Be Used by a Small

question 55

Essay

Why should a code of business conduct be used by a small business?

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Definitions:

Primary Reinforcement

A stimulus that satisfies a basic biological need and inherently reinforces a behavior, such as food for hunger.

Continuous Reinforcement

A schedule of reinforcement in which every correct response is reinforced, leading to rapid learning but also rapid extinction of the behavior once reinforcement ceases.

Secondary Reinforcement

A process wherein a stimulus reinforces a behavior because it is associated with a primary reinforcer (e.g., praise that becomes rewarding because it is linked to receiving a physical reward).

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.