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The longer Adolph stayed on his job, the more he hated it. He thought his boss was too demanding. He especially disliked being reprimanded for being late. One afternoon, he was asked by a secretary to take a letter to his boss for his signature. His boss had had an eye operation and was recuperating at home. Adolph got two signatures, one on the letter and one on a note promising to pay Adolph $1000 in consideration for services rendered. His boss was not careless, but couldn't read the papers. What plea or argument, if any, could his boss use to avoid paying on the promissory note?
Word-Of-Mouth Activity
The act of consumers providing information to others about products or services verbally or through digital channels, influencing perceptions and decisions.
Personal Influence
The effect an individual has on another's feelings, opinions, or behaviors through direct or indirect means.
Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Lifestyle
The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.
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