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Frank has discovered that his employer is part of a group of banks that is manipulating interest rates. He would like to stop this practice at his employer but is not sure how best to talk to his boss. He has heard of the GVV (Giving Voice to Values) approach and thinks he may be able to use it successfully because his company has recently implemented new initiatives to empower employees to speak of improvements to business practices. After identifying and clarifying the ethical issue, what should Frank do next?
Customers' Goals
The objectives or desired outcomes that customers aim to achieve through purchasing goods or services.
Substitute Products
Goods or services that can serve as replacements for each other, satisfying similar customer needs or desires.
Competition
The rivalry among businesses to attract customers and achieve higher sales, profits, and market share.
Discounted Future Profits
The present value of a company's projected future profits, adjusted for time and risk.
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