A Study of Trading Behavior of Individual Investors at a Discount

question 119

Multiple Choice

A study of trading behavior of individual investors at a discount brokerage found that individual investors:

• A)trade very actively,despite the fact that their performance is actually worse because of trading costs.
• B)trade very conservatively,despite the fact that their performance is actually worse because of trading costs.
• C)trade very actively,partly because their performance is better than the professionals' because of low trading costs.
• D)trade very conservatively,partly because their performance is better than the professionals' because of low trading costs.
• E)trade very actively,because they avoid the costs associated with hiring a professional.

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Definitions:

Market Segmentation Strategies

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to tailor marketing strategies effectively.

Advantages and Disadvantages

A comparison of the positive aspects and drawbacks of a particular decision, product, or strategy.

Business Buying Process

A series of decisions made by organizations while purchasing products or services for operational, production, or reselling purposes.

Consumer Buying Process

A series of steps that consumers undergo when making a purchasing decision, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.