A Company That Creates Education Products Is Planning to Create

question 83

Multiple Choice

A company that creates education products is planning to create a suite of books to help customers prepare for high-stakes tests for entry into college and grad school.They have 33 in-house writers to create these books.Due to the expertise needed in creating this content it will not be possible to hire temporary writers within the planned time-frame.Which projects should be undertaken?

• A) Prep for the College Entry Test and Prep for the Law School Entry Test
• B) Prep for the College Entry Test and Prep for the Grad School Entry Test
• C) Prep for the Dental School Entry Test, Prep for the Grad School Entry Test, and Prep for the Medical School Entry Test
• D) Prep for the Grad School Entry Test, Prep for the Law School Entry Test, and Prep for the Medical School Entry Test
• E) Prep for the Dental School Entry Test, Prep for the Grad School Entry Test, and Prep for the Law School Entry Test

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Definitions:

Promotional Channel Strategy

The planning of how various channels such as advertising, public relations, and digital marketing will be used to communicate a product's value and benefits to consumers.

Channel A

Generally refers to a specific pathway or medium through which goods, information, or services are delivered to end users.

Postpurchase Stage

The phase after buying a product or service where customers evaluate their purchase experience and form opinions that can impact future behavior.

Consumer Purchase Decision Process

The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.