A Decrease in the Sales of a Current Project Because

question 21

Multiple Choice

A decrease in the sales of a current project because of the launching of a new project is:

• A)cannibalization.
• B)a sunk cost.
• C)an overhead expense.
• D)a past research and development expenditure.
• E)an opportunity cost.

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Definitions:

Shallow Processing

Encoding on a basic level, based on the structure or appearance of words.

Encoding Failure

a situation in which information does not enter the long-term memory due to inadequate attention to or processing of the information.

Rehearsal

The act of practicing or repeating information or actions to enhance memory or performance.

Short-Term Memories

Memory storage that holds small amounts of information for short periods of time, typically seconds to minutes.