Discuss the Differences Between the Case View, the Universalist View

question 124

Essay

Discuss the differences between the case view, the universalist view, and the contingency view.

Understand the impact of opinion leaders and reference groups on consumer behavior.

Comprehend the role of internal and external sources in the information search phase of the consumer decision process.

Understand the concept of achievement motivation and how it varies between individualistic and collectivistic cultures.

Distinguish between moods and emotions, and understand their impact on psychological states.