Roberta Is a Top-Level Executive at a Banking Institution

question 63

Multiple Choice

Roberta is a top-level executive at a banking institution. She spends a significant part of her day meeting with local government officials, everyday consumers, and federal banking officials to address key issues in the banking industry. Roberta's role can best be described as:

• A) boundary spanning.
• B) adaptive.
• C) interorganizational.
• D) external.
• E) internal.

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Definitions:

Great Depression

A severe worldwide economic downturn that took place during the 1930s, marked by massive unemployment and widespread poverty.

Sales Orientation

A business approach focusing on the promotion and selling of products, often prioritizing sales volume over customer satisfaction or product quality.

Exchange

An activity that occurs when a buyer and seller trade things of value so that each is better off as a result.

Marketing Concept Era

The Marketing Concept Era refers to the period in which businesses recognized the importance of understanding customer needs and wants to guide the production, promotion, and selling of their products and services.