The Digitec Company Has Recently Decided to Design and Manufacture

question 4

Multiple Choice

The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy?

• A) Bottom of the pyramid strategy
• B) Skimming the barrel strategy
• C) Cream of the crop strategy
• D) Top of the peak strategy
• E) Base price strategy

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Definitions:

Dyadic Withdrawal

The process of increasing reliance on one person for gratification and decreasing reliance on others.

Norm of Homogamy

The social expectation that individuals tend to select romantic partners who are similar to themselves in characteristics such as socio-economic status, beliefs, or ethnicity.

Norm of Ageism

A societal norm that entails prejudiced attitudes and discriminatory actions based on a person's age, often targeting the elderly.

Matching Hypothesis

The hypothesis that each person looks for someone to date who is of approximately the same level of social desirability.