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In the unfreezing step, participants must be made aware of problems and be willing to change.
Niche Market Segmentation
The process of dividing a broader market into smaller customer groups with specific needs, characteristics, or behaviors that might require individualized marketing strategies.
Customer Consolidation
The process of reducing the number of vendors or suppliers used by a company or merging multiple customer accounts or profiles into a single, unified account for better management.
Core Competencies
Particular strengths or advantages that a company possesses, allowing it to perform better than its competitors in certain areas.
Environmental Opportunities
External factors in the business environment that an organization can exploit to its advantage, including technological advancements, regulatory changes, and market trends.
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