The Goodwill of One Business Is Never of a Like-Kind

question 35

True/False

The goodwill of one business is never of a like-kind to the goodwill of a different business.

Grasp the different persuasive techniques used in sales and marketing.

Understand the general principles of crafting persuasive business and sales messages.

Identify the role of emotional and rational appeals in sales messages.

Recognize the importance of choosing the appropriate medium and structure for sales messages.

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Definitions:

Cash Dividends

Payments made by a corporation to its shareholders out of its profits or reserves in the form of cash.

Earnings per Share

A financial ratio calculated by dividing a company's net income by its number of outstanding shares of common stock.

Cash Dividend

A payment made by a company to its shareholders, usually as a distribution of profits.