Silvia, a Seasoned Assembly Line Worker at an Automobile Manufacturer

question 86

Multiple Choice

Silvia, a seasoned assembly line worker at an automobile manufacturer, wants to demonstrate to Allison, a new trainee, how her job relates to other organizational activities. This encompasses which downward communication topic?

• A) Goals
• B) Practices
• C) Performance feedback
• D) Indoctrination
• E) Job instructions

---

Definitions:

Disposable Income

The amount of spending money available to households after paying taxes.

Geographic Segmentation

The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.

Psychographic Segmentation

This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.