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One researcher established a framework that classified social actions of corporations into distinct categories that included
Discretionary Merchandise
Items that consumers purchase based on personal wants and desires, rather than necessity, often influenced by disposable income levels.
Personal Care Products
Items intended for personal hygiene and beauty care, such as cosmetics, skincare products, haircare products, and toiletries.
Off-price Retailers
Stores that sell high-quality merchandise at lower prices, often through purchasing overstock items or past seasons' goods.
Generation Z
The demographic cohort following Millennials, typically defined as those born from the mid-1990s to the early 2010s.
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