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Marketing Research Involves the Gathering of Information About a Particular

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Marketing research involves the gathering of information about a particular market, followed by analysis of the information.


Definitions:

Travel Time

The duration taken to move or transport from one location to another.

Commutes

The process of traveling between one’s home and place of work or study.

Kruskal-Wallis Test

A non-parametric statistical test used to determine if there are statistically significant differences between three or more groups of an independent variable on a continuous or ordinal dependent variable.

Level Of Significance

A threshold in hypothesis testing that determines whether an observed effect is statistically significant, often denoted as alpha.

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