The Purpose of _____ Is to Target New Opportunities Where

question 13

Multiple Choice

 The purpose of _____ is to target new opportunities where buyers' value requirements are not being satisfied by existing products.

• A) disruptive innovation
• B) commoditization of products
• C) benchmarking
• D) creating new market space

---

Definitions:

Community Engagement

Involves the process of working collaboratively with community groups to address issues that impact their well-being.

Brand Superiority

The perceived advantage or dominance of a brand over its competitors, based on qualities like performance, quality, value, or consumer preference.

Community Engagement

The practice of building and nurturing meaningful interactions and relationships with community members.