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Explain How Buyers Make Choices in Products and Brands

question 11

Essay

 Explain how buyers make choices in products and brands. 


Definitions:

Role Perceptions

Individuals' views and understandings of their responsibilities, duties, and behaviors expected in a particular social or work setting.

Motivation

The processes that account for an individual's intensity, direction, and persistence of effort towards attaining a goal.

Moral Intensity

The degree of pressure felt to make ethical or unethical decisions, influenced by the perceived magnitude of consequences and social consensus surrounding an action.

Utilitarianism

A moral philosophy that evaluates actions based on their outcomes, specifically aiming to maximize overall happiness and minimize suffering.

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