Examlex
Explain how buyers make choices in products and brands.
Role Perceptions
Individuals' views and understandings of their responsibilities, duties, and behaviors expected in a particular social or work setting.
Motivation
The processes that account for an individual's intensity, direction, and persistence of effort towards attaining a goal.
Moral Intensity
The degree of pressure felt to make ethical or unethical decisions, influenced by the perceived magnitude of consequences and social consensus surrounding an action.
Utilitarianism
A moral philosophy that evaluates actions based on their outcomes, specifically aiming to maximize overall happiness and minimize suffering.
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