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Customer Function Considers the Role or Purpose of the Good

question 21

True/False

Customer function considers the role or purpose of the good or service.


Definitions:

Visible Motivations

Are the clearly observable drives or reasons behind one's actions or behaviors.

Humanistic Psychologists

Psychologists who focus on individual potential and stress the importance of growth and self-actualization.

Carl Rogers

An influential American psychologist who founded the person-centered approach to therapy, emphasizing the importance of the individual's subjective experience and the innate drive towards self-actualization.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that ranks human needs in the order of their importance for personal development.

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