_____ Segmentation Is Concerned with Allocating Resources Around Segment Targets,including

question 25

Multiple Choice

 _____ segmentation is concerned with allocating resources around segment targets,including them in marketing plans,and aligning organizational processes around them. 

• A) Strategic
• B) Network
• C) Operational
• D) Managerial

---

Definitions:

Sensory Adaptation

The mechanism by which sensory receptors reduce their sensitivity to sustained stimuli as time progresses.

Signal Detection Theory

A psychological theory that describes how individuals decide on the presence or absence of a stimulus under conditions of uncertainty.

Ganglion Cells

Neurons located in the retina of the eye that integrate visual information before it's transmitted to the brain via the optic nerve.

Cones

Sensory receptors in the retina that detect light waves and transduce them into signals that are processed in the brain as vision. Cones respond best to higher levels of illumination, and therefore they are responsible for seeing color and fine detail.