Which of the Following Segmentation Variables Describe Brand-Use and Consumption

question 31

Multiple Choice

Which of the following segmentation variables describe brand-use and consumption?

• A) Use situation variables
• B) Buyers' needs and preferences variables
• C) Demographic variables
• D) Purchase-behavior variables

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Definitions:

Vague

Lacking clarity or precision in thought, expression, or meaning, often intentionally to avoid commitment or to leave something open to interpretation.

First Amendment

is an amendment to the United States Constitution that protects freedom of speech, religion, press, assembly, and petition.

Free Speech

Legally protected right to public speech defined by the U.S. Constitution’s First Amendment.

Defamation

A false communication or statement made about an individual, group, or organization that harms their reputation.