Explain the Activities and Decisions in Market Segmentation

question 15

Essay

 Explain the activities and decisions in market segmentation.

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Definitions:

Social Upheaval

A state of significant disturbance, change, or disruption within a society, often due to political, social, or economic factors.

Durkheim's Contribution

Refers to the foundational contributions by Emile Durkheim to sociology, particularly his insights on social cohesion, the division of labor, religion, and his concept of anomie.

Social Basis

The underlying foundation or support for particular societal norms, behaviors, institutions, or structures within a community or society.

Human Behavior

Actions, reactions, and interactions of humans influenced by social, psychological, and biological factors.