List the Segmentation Variables

question 27

Essay

List the segmentation variables.

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Definitions:

Appealing

Attractive or interesting in a way that draws attention.

Age Cohort

A group of individuals within a statistically similar age range who share certain characteristics or experiences.

Segment Markets

The practice of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

Volunteering Pattern

The behaviors and tendencies of individuals or groups in offering their time or skills for charitable, educational, or other meaningful activities without financial compensation.