Which of the Following Is the Final Step in Developing

question 4

Multiple Choice

Which of the following is the final step in developing a CRM strategy?

• A) Gaining an organization-wide commitment to CRM strategy
• B) Forming a cross-functional CRM project team for decision analysis and actions
• C) Developing and defining the CRM strategy to guide management process
• D) Conducting a business needs analysis concerning customer relationships

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Definitions:

Brand Associations

The qualities, attributes, and experiences that consumers connect with a brand in their minds.

Brand Revitalization

The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.

BrandAsset Valuator

a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.

Co-Branding

A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.