Which of the Following Information Should Be Present in a Database

question 13

Multiple Choice

Which of the following information should be present in a database created by CRM technology?

• A) Channels of distribution
• B) Company contacts with its distributors
• C) Response to marketing stimuli
• D) Information on supplier quality

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Definitions:

Groupthink

A behavior pattern observed in groups in which the need for unity or agreement leads to unwise or flawed decisions.

Deindividuation

A psychological state of decreased self-evaluation and decreased evaluation apprehension causing anti-normative and disinhibited behavior.

Self-restraint

The ability to control one's emotions, desires, or actions through one's own will.

Cognitive Dissonance

The uneasiness experienced due to harboring more than one contradictory belief, idea, or value in tandem.