Examlex
Which of the following CRM levels provides a strategic focus for CRM?
Buyers
Individuals or organizations that purchase goods or services for personal use or for the purpose of resale.
Formal Authority
The power given to an individual or group based on their position within an organization's hierarchy.
Buying Center
A collection of people within a company who take part in the process of deciding to buy goods or services.
User
An individual or entity that utilizes a product, service, or system for their intended purpose or benefit.
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